Following that shooting up in Binghamton, NY, and I was curious to see how the local newspaper handled it on its Web site - pretty well, it seems. Clear the decks; that’s the only story on your main page. You know you’re going to be inundated with clicks, and you respond to it. Also, uploading the live, raw video.

Here’s where local news organizations are always going to have the edge over your big national outfits like CNN (which we’re watching here in the office). The local reporters are swarming all over this one, and have the benefit of knowing the cops, knowing local officials who are more likely then to tell them things CNN, et al, are never going to get in the same amount of time. You give it the full-court press and then you get all of it, all of it, up on the web. Similar dynamic here with the Amish schoolhouse shooting. You’ve got to be prepared when something like this happens in your market; these days, sadly, it seems all too likely that one of these days - it will.