Remember Joe the Plumber? Of course you do. But did you know he’s got a book coming out? And he’s got a Web site where you can join up for the “We are Joe” free membership, OR become a “Freedom Member” (I’m not making any of this up) for a mere $19.95, and get a free signed copy of his book?

Andy Warhol famously said that in the future, we’ll all be famous for 15 minutes. In this case I think the clock stands at 14:59. And it’s ticking.