The management of Pedro’s USA and a Swiss investment firm have purchased Pedro’s from Swix Sports USA, Velonews reports today.
Pedro’s which makes earth-friendly bicycle lubes, degreasers and accessories has been owned by the ski wax and ski pole company for a decade.
Chris Zigmont, a long-time Pedro’s executive, will become the company’s new CEO with the change in ownership on May 1. Speaking at the Sea Otter Classic in California this week, Zigmont told Cyclingnews the company will be refining its product line and possible adding more accessories to appeal to bicycle commuters and utility riders.
Last fall, the company dropped its sponsorship of the Pedro’sFest bicycle festival. That three-day festival had been going on for 18 years. The event was picked up by the Kenda tire company, which became title sponsor. The Kenda BikeFest will be held July 25-27 on a farm in Hancock, Mass.
As in previous years under Pedro’s sponsorship, the fest will feature trail and road rides, camping, music and a large vendor expo.
