Beginning in 1924, the Worcester Salt Company sent an annual freight train full of salt to Lancaster, delivering the pooled orders of hundreds of area grocers, butchers and bakers.
I’ve come across a couple of full-page ads, from 1932 and 1933,  trumpeting the arrival of the 50-car trainload of 2.5 million pounds of salt from the […]

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Seventy-five years ago, on Sept. 21, 1933, the New Era published the first two-color ad in local newspaper history.
Below is the short article that ran at the top of Page 1 that day, followed by the splashy red-and-black Texaco ad itself, which was published on Page 12. And below that is an enlarged copy of the ad text, in case […]

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