It’s not exactly what you’d call a conquest of America, a la the Beatles.
But to mark Tuesday’s much-anticipated release of Third Day’s 10th studio album, “Revelation,” the band took over the home page of HearItFirst.com.
Then there’s bigger news … you night owls already know this, but Third Day were set to appear on NBC’s “The Tonight Show with Jay Leno” Tuesday night, at least the second time I remember they got invited by America’s number-one late-night host.
This comes on the heels of Third Day being on the cover of Billboard magazine last month.
What’s next, Mac Powell on the cover of Rolling Stone and Spin?
Starting Tuesday, HearItFirst.com dedicated its home page entirely to Third Day content for one week.
Features will include exclusive interviews with the band about its new album, plus an online contest where fans can enter to win an official autographed tour jacket.
Consistent with their crossover recognition, “Revelation” features popular singer Daughtry (known as Chris Daughtry back when he was on “American Idol”) on the song “Slow Down.”
New Christian artists Flyleaf’s Lacey Mosley sings on tracks “Born Again” and “Run to You.”
As CrossRock mentioned last week, Third Day is about to hit the road for summer festival appearances and the eagerly-anticipated “Music Builds Tour” with Switchfoot, Robert Randolph & the Family Band and Jars of Clay.
How does a Christian rock band that has had 25 number-one singles, lots of sold-out arenas and all kinds of awards top itself?
It looks like Third Day could be doing it.